Why I’m Dropping the Cruelty Free Label

I wasn’t planning on revisiting this topic, but after doing some more thinking, I wanted to add a bit more context to better explain my stance on cruelty-free, and why I’ve decided to no longer identify myself with this label.

LINKS & SOURCES:

My previous video on the topic:

Cruelty-Free Kitty’s announcement:

Leaping Bunny’s Tik Tok response:

National Philanthropic Trust’s charitable giving statistics:

Guidestar Revenue & Expenses report for AAVS:

Leaping Bunny China Qualification Program requirements:

My Beauty Bunny’s @JenMathews post on changing her views on post-market testing in China:

My Beauty Bunny’s post on EU cosmetic animal testing loopholes:

Bunny Army’s post on EU cosmetic animal testing loopholes:

Leaping Bunny’s response on EU’s animal testing loopholes:

Refinery 29’s YouTube documentary on mica mining and the beauty industry:

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Hello and welcome! The goal of my channel is to influence you to use the makeup you have and to buy intentionally. I love reviewing new makeup, but even more than that I love finding creative ways to use up the makeup I have and maintaining a curated collection that inspires me. Subscribe for low-buy inspiration, project pans, shop my stash, reviews & more!

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☁ CRUELTY FREE ☁

On my channel I try my best to only feature brands that don’t test on animals. Here are my most trusted cruelty-free brand lists & resources:

⊛ Logical Harmony:
⊛ Leaping Bunny:
⊛ CFI:
⊛ Cruelty Free Kitty:

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This video is not sponsored. All opinions are my own. Any products received in PR are marked (*). Some links are referral and/or affiliate links.f

5 Comments

  1. This topic really depends on one’s values. I personally value animal rights and will support brands that don’t test on animals. I don´t think beauty products are important and everything has a cruelty-free option anyway.. Ofc we are different people, someone may value beauty products more. I feel that if there’s a need to explain oneself a lot, then there might be a personal conflict between one´s actions and values.

  2. Ty sm for this video it helped me understand the topic further sm! As for some brands without the label that are still considered to not be testing on animals, i will not buy from them if the ‘crulety free’ is just about animals while theyre still harming humans. I say no to big brands like dove bc i know what stuff uniliver does

  3. My thing with cruelty free kitty is.. does she really know more than legal experts and people who physically go to the labs? She has been misinformed on legislation before.
    She DOES have a financial stake. Sensationalizing articles and posts get more engagement.

  4. I’m sorry I doubted you 😢

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